The Gulf Coast devastation from Hurricane Katrina in 2005 followed a 2004 hurricane season where four successive storms hit Florida and the Gulf region. Download this study to learn what more than 550 residents of the areas hardest hit by the 2004 storms had to say about their media choices and usage of radio. Find out what your station can do to be more prepared for such events.
Download the Riding Out the Storm study (PDF)
View the Riding Out the Storm WebEx session
Remind Listeners to Keep a Radio Handy
Don't let your listeners be caught in a natural disaster without a radio. Download this PSA Script (PDF) and use it to remind your listeners that they need to have a battery-powered, portable radio in their homes at all times.
Gulf Coast Residents Praise Radio's Katrina Coverage
Arbitron diarykeepers in several markets affected by Hurricane Katrina took
the time to thank radio for its coverage of the storm. Their
poignant comments can be found in this story.