American Radio Listening Trends


Daypart:
*Geography:

	Daypart: MON-SUN 6AM-MID *Geography: Total US Note: Only AQH Ratings and AQH Persons estimates are available for specific radio listening locations. AQH estimates are reported in hundreds (00).

Demographic

Persons 12+

Teens 12 - 17

Persons 18+

Persons 18-24

Persons 25-34

Persons 35-44

Persons 45-49

Persons 50-54

Persons 55-64

Persons 65+

Persons 18-34

Persons 25-54

Persons 35-64

Persons 35+

Men 12+

Boys 12-17

Men 18+

Men 18-24

Men 25-34

Men 35-44

Men 45-49

Men 50-54

Men 55-64

Men 65+

Men 18-34

Men 25-54

Men 35-64

Men 35+

Women 12+

Girls 12-17

Women 18+

Women 18-24

Women 25-34

Women 35-44

Women 45-49

Women 50-54

Women 55-64

Women 65+

Women 18-34

Women 25-54

Women 35-64

Women 35+

FA98
16.3
11.3
16.8
16.2
17.5
17.5
17.1
17.0
16.7
15.4
17.0
17.4
17.2
16.8
16.5
9.6
17.2
15.9
18.2
18.3
17.7
17.4
16.9
15.1
17.3
18.0
17.7
17.2
16.2
13.1
16.5
16.5
16.9
16.8
16.5
16.6
16.4
15.6
16.8
16.7
16.6
16.4

WI99
16.0
11.0
16.5
15.7
17.2
17.0
16.7
16.4
16.4
15.5
16.6
16.9
16.7
16.5
16.2
9.4
17.0
15.6
18.0
17.8
17.3
17.1
16.8
15.4
17.1
17.7
17.4
17.0
15.7
12.7
16.0
15.8
16.4
16.3
16.1
15.8
16.1
15.6
16.2
16.2
16.1
16.0

SP99
16.1
11.3
16.6
16.2
17.4
17.1
16.8
16.7
16.5
15.2
17.0
17.1
16.9
16.5
16.3
9.7
17.0
16.0
18.2
17.8
17.4
16.9
16.8
14.9
17.3
17.7
17.4
16.9
15.9
12.9
16.2
16.4
16.7
16.5
16.3
16.5
16.2
15.3
16.6
16.5
16.4
16.1

SU99
15.8
11.6
16.3
15.8
17.0
16.9
16.5
16.1
16.1
15.0
16.5
16.7
16.5
16.2
16.0
10.1
16.7
15.6
17.7
17.6
17.1
16.5
16.4
14.8
16.9
17.4
17.1
16.6
15.6
13.3
15.9
16.0
16.3
16.2
16.0
15.6
15.9
15.1
16.2
16.1
16.0
15.7

FA99
15.7
10.8
16.2
15.6
17.0
16.8
16.5
16.2
15.9
14.7
16.5
16.7
16.5
16.0
15.9
9.2
16.7
15.6
17.7
17.7
17.2
16.6
16.3
14.4
16.9
17.5
17.1
16.6
15.4
12.5
15.7
15.7
16.2
16.0
15.8
15.8
15.5
14.9
16.0
16.0
15.8
15.6

WI00
15.7
10.7
16.2
15.4
16.8
16.8
16.5
15.9
16.3
15.1
16.3
16.7
16.5
16.2
15.9
8.9
16.7
15.2
17.5
17.6
17.2
16.4
16.7
14.9
16.6
17.3
17.1
16.7
15.5
12.6
15.8
15.7
16.1
16.1
15.9
15.5
16.0
15.2
15.9
16.0
15.9
15.8

SP00
15.7
10.9
16.2
15.6
16.9
16.8
16.4
16.1
16.1
14.9
16.4
16.7
16.5
16.1
15.9
9.3
16.7
15.5
17.4
17.7
17.0
16.8
16.5
14.9
16.7
17.4
17.1
16.7
15.4
12.6
15.7
15.7
16.3
15.9
15.8
15.5
15.8
14.9
16.0
16.0
15.8
15.6

SU00
15.4
11.3
15.9
15.3
16.6
16.5
16.2
16.0
15.6
14.4
16.1
16.4
16.2
15.8
15.7
9.9
16.4
15.0
17.4
17.4
16.8
16.5
16.1
14.2
16.5
17.2
16.9
16.4
15.2
12.8
15.4
15.6
15.8
15.6
15.6
15.4
15.2
14.6
15.7
15.6
15.5
15.3

FA00
15.4
10.4
15.9
15.2
16.2
16.6
16.6
15.9
15.9
14.8
15.8
16.4
16.3
16.0
15.6
8.7
16.4
15.1
17.0
17.3
17.5
16.4
16.4
14.6
16.2
17.1
17.0
16.5
15.2
12.1
15.5
15.3
15.5
15.9
15.8
15.4
15.5
14.9
15.4
15.7
15.7
15.5

WI01
15.3
10.2
15.8
14.8
16.3
16.4
16.2
15.9
15.9
14.9
15.7
16.2
16.1
15.9
15.5
8.5
16.3
14.6
16.9
17.3
16.9
16.4
16.3
14.8
16.0
17.0
16.9
16.4
15.0
12.0
15.3
15.0
15.6
15.4
15.5
15.4
15.5
14.9
15.4
15.5
15.5
15.3

SP01
15.4
10.7
15.9
15.0
16.4
16.5
16.4
16.2
15.9
14.9
15.9
16.4
16.3
16.0
15.7
9.2
16.5
14.7
17.3
17.3
17.2
16.5
16.5
14.9
16.3
17.2
17.0
16.6
15.2
12.4
15.4
15.4
15.6
15.7
15.7
15.8
15.4
14.9
15.5
15.7
15.6
15.4

SU01
15.2
11.0
15.6
15.1
16.0
16.1
16.2
15.7
15.7
14.4
15.6
16.0
16.0
15.6
15.5
9.7
16.1
14.8
16.7
16.9
17.0
16.2
16.0
14.4
16.0
16.8
16.6
16.2
14.9
12.4
15.2
15.3
15.2
15.4
15.4
15.3
15.3
14.4
15.3
15.3
15.4
15.1

FA01
15.1
10.1
15.7
14.6
16.1
16.3
16.3
16.0
15.7
14.5
15.5
16.2
16.1
15.8
15.4
8.6
16.2
14.5
16.9
17.2
16.8
16.7
16.4
14.4
15.9
17.0
16.8
16.4
14.8
11.7
15.2
14.7
15.2
15.5
15.8
15.3
15.1
14.7
15.0
15.4
15.5
15.3

WI02
15.0
10.0
15.5
14.2
16.0
16.2
16.2
15.8
15.8
14.5
15.3
16.1
16.0
15.7
15.3
8.5
16.1
14.0
16.8
17.0
17.0
16.1
16.4
14.5
15.7
16.8
16.7
16.3
14.7
11.5
15.0
14.5
15.1
15.3
15.4
15.4
15.2
14.5
14.9
15.3
15.3
15.1

SP02
15.3
10.3
15.8
14.7
16.2
16.5
16.5
16.3
15.8
14.5
15.6
16.4
16.3
15.9
15.5
9.0
16.3
14.4
16.9
17.4
17.1
17.0
16.2
14.7
15.9
17.1
17.0
16.6
15.0
11.7
15.3
15.1
15.5
15.6
15.9
15.8
15.5
14.5
15.3
15.7
15.7
15.3

SU02
15.0
10.7
15.5
14.6
16.0
16.3
16.1
15.7
15.5
14.3
15.4
16.1
16.0
15.6
15.4
9.3
16.1
14.6
16.8
17.2
16.8
16.3
16.0
14.2
15.9
16.9
16.7
16.2
14.7
12.1
15.0
14.6
15.2
15.5
15.4
15.2
15.0
14.3
15.0
15.3
15.3
15.1

FA02
15.0
10.0
15.6
14.3
16.0
16.2
16.2
15.8
15.7
14.4
15.4
16.1
16.0
15.7
15.2
8.6
16.0
14.3
16.7
17.0
16.8
16.6
16.1
14.3
15.7
16.8
16.7
16.2
14.8
11.4
15.1
14.4
15.4
15.5
15.7
15.1
15.3
14.5
15.0
15.5
15.4
15.2

WI03
15.0
9.9
15.6
14.3
15.7
16.3
16.4
16.0
15.6
14.6
15.2
16.1
16.1
15.8
15.3
8.5
16.1
14.2
16.4
17.3
17.3
16.7
15.9
14.8
15.5
16.9
16.9
16.5
14.7
11.4
15.0
14.4
15.1
15.4
15.5
15.2
15.2
14.5
14.8
15.3
15.3
15.1

SP03
14.9
9.9
15.5
14.0
15.6
16.3
16.3
16.1
15.7
14.3
15.0
16.0
16.1
15.7
15.2
8.5
16.0
13.9
16.2
17.2
17.0
16.7
16.3
14.3
15.3
16.8
16.8
16.3
14.6
11.5
15.0
14.1
15.0
15.4
15.6
15.5
15.2
14.4
14.6
15.3
15.4
15.1

SU03
14.9
10.6
15.4
14.4
15.5
16.1
16.0
15.9
15.5
14.4
15.1
15.9
15.9
15.6
15.2
9.2
15.9
14.2
16.3
17.0
16.7
16.5
15.8
14.4
15.4
16.6
16.6
16.2
14.6
12.0
14.9
14.6
14.7
15.2
15.3
15.4
15.2
14.4
14.7
15.1
15.3
15.0

FA03
14.6
9.7
15.2
13.6
15.3
16.0
16.1
15.7
15.6
14.3
14.6
15.7
15.8
15.5
14.9
8.3
15.7
13.5
16.0
16.7
16.7
16.4
16.1
14.4
14.9
16.4
16.5
16.1
14.4
11.2
14.7
13.8
14.6
15.2
15.5
15.0
15.1
14.2
14.3
15.0
15.2
14.9

WI04
14.6
9.5
15.2
13.5
15.3
15.8
16.1
15.8
15.5
14.3
14.6
15.7
15.8
15.5
14.9
8.1
15.7
13.5
16.1
16.7
16.9
16.4
16.1
14.3
15.0
16.5
16.6
16.1
14.3
11.0
14.7
13.6
14.6
15.0
15.3
15.3
14.9
14.3
14.1
14.9
15.1
14.9

SP04
14.7
10.0
15.3
13.8
15.4
16.0
16.0
15.9
15.4
14.2
14.7
15.8
15.9
15.5
15.0
8.5
15.8
13.8
16.1
16.9
16.7
16.5
16.1
14.5
15.1
16.6
16.6
16.2
14.4
11.6
14.7
13.8
14.8
15.1
15.4
15.4
14.8
14.0
14.4
15.1
15.1
14.9

SU04
14.6
10.2
15.1
13.7
15.1
15.8
15.7
15.6
15.3
14.2
14.5
15.5
15.6
15.3
14.8
8.8
15.6
13.7
15.8
16.5
16.6
16.2
15.9
14.2
14.9
16.2
16.3
15.9
14.3
11.7
14.6
13.7
14.4
15.1
14.9
15.0
14.8
14.1
14.1
14.8
15.0
14.8

FA04
14.5
9.5
15.1
13.7
15.2
15.8
16.0
15.8
15.4
13.9
14.6
15.7
15.7
15.3
14.9
8.2
15.7
13.7
16.1
16.6
16.5
16.6
15.9
14.2
15.1
16.4
16.4
16.0
14.2
11.0
14.5
13.7
14.3
15.1
15.5
15.1
14.9
13.7
14.1
14.9
15.1
14.7

WI05
14.5
9.5
15.0
13.4
14.8
15.8
16.0
16.1
15.3
14.2
14.2
15.6
15.8
15.4
14.8
8.1
15.6
13.4
15.6
16.6
16.7
16.7
16.0
14.5
14.7
16.3
16.5
16.1
14.1
10.9
14.5
13.3
14.1
15.0
15.3
15.5
14.7
14.0
13.8
14.8
15.0
14.8

SP05
14.5
9.7
15.1
13.8
15.1
15.8
15.9
16.0
15.3
13.8
14.6
15.7
15.8
15.3
14.9
8.4
15.6
13.8
15.8
16.6
16.6
16.7
15.9
14.0
15.0
16.4
16.5
16.0
14.2
11.2
14.6
13.7
14.4
15.1
15.3
15.3
14.8
13.7
14.1
14.9
15.1
14.7

SU05
14.2
9.9
14.7
13.4
14.8
15.3
15.5
15.5
14.9
13.6
14.3
15.2
15.3
14.9
14.6
8.7
15.3
13.4
15.8
16.2
16.2
16.0
15.4
13.7
14.8
16.0
16.0
15.5
13.9
11.1
14.1
13.4
13.9
14.5
14.9
14.9
14.4
13.5
13.7
14.4
14.6
14.3

FA05
14.3
9.2
14.9
13.6
14.8
15.5
15.9
15.7
15.2
13.9
14.3
15.4
15.5
15.2
14.6
7.9
15.4
13.5
15.6
16.4
16.4
16.3
15.9
13.9
14.7
16.1
16.3
15.8
14.0
10.5
14.4
13.6
14.0
14.6
15.4
15.0
14.6
13.9
13.8
14.6
14.8
14.6

WI06
14.1
8.9
14.7
13.1
14.5
15.4
15.6
15.5
15.1
13.7
13.9
15.2
15.4
15.0
14.4
7.6
15.2
13.2
15.3
16.2
16.3
16.1
15.6
14.1
14.4
15.9
16.1
15.7
13.8
10.2
14.1
13.0
13.8
14.6
15.0
14.9
14.6
13.5
13.5
14.5
14.7
14.4

SP06
14.3
9.2
14.9
13.2
15.0
15.5
15.8
16.0
15.4
13.8
14.3
15.5
15.6
15.2
14.7
7.9
15.5
13.2
15.7
16.3
16.4
16.7
16.1
14.1
14.7
16.2
16.3
15.9
14.0
10.5
14.4
13.2
14.2
14.8
15.2
15.4
14.7
13.6
13.8
14.8
14.9
14.6

SU06
14.1
9.5
14.6
13.0
14.6
15.3
15.6
15.3
15.0
13.4
14.0
15.1
15.3
14.8
14.4
8.3
15.1
13.2
15.5
16.0
16.1
15.9
15.5
13.7
14.6
15.8
15.8
15.4
13.7
10.8
14.0
12.9
13.7
14.7
15.1
14.8
14.5
13.1
13.4
14.5
14.7
14.3

FA06
14.1
8.7
14.7
13.0
14.4
15.5
15.9
15.5
15.3
13.7
13.8
15.2
15.5
15.1
14.5
7.5
15.3
13.0
15.2
16.4
16.5
16.1
16.0
13.9
14.3
16.0
16.3
15.8
13.8
9.9
14.2
12.9
13.6
14.7
15.2
15.0
14.6
13.6
13.3
14.5
14.8
14.5

WI07
14.0
8.5
14.6
12.9
14.6
15.3
15.7
15.5
15.0
13.6
13.9
15.2
15.4
15.0
14.4
7.5
15.3
12.8
15.5
16.2
16.6
16.2
15.8
13.8
14.4
16.1
16.2
15.7
13.6
9.5
14.0
13.0
13.7
14.5
14.9
14.8
14.2
13.4
13.4
14.4
14.6
14.3

SP07
14.0
8.6
14.6
12.7
14.5
15.3
15.9
15.9
15.0
13.6
13.8
15.2
15.4
15.0
14.4
7.5
15.2
12.8
15.3
16.0
16.7
16.7
15.7
14.0
14.2
16.0
16.2
15.7
13.7
9.8
14.1
12.7
13.8
14.6
15.2
15.1
14.4
13.3
13.3
14.5
14.7
14.4

*These data reflect audience estimates through Spring of 2007. Updates to the American Radio Listening Trends reports will resume in the first quarter of 2010 and will include estimates from markets measured with the Portable People Meter™.