Learn How the 2010 Census Results Are Being Incorporated into Arbitron Data

The results of the 2010 Census are now being incorporated into our market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a white paper explaining  how and when Arbitron uses the 2010 Census data.

Download the white paper here (PDF)

See updated Market Ranks & Population Estimates

Last updated: 9.12.11