Radio Today Insights Library

This library houses a compilation of studies, stats, articles and more to help you better understand radio’s role and power in the community.

Advertiser Case Studies

Title	Date	Category
Cricket Buzzes With Radio and Social Media Discover how a major wireless provider incorporates traditional and social media to drive traffic into its retail locations. Download the pdf	2/13/2012	Radio effectiveness, Social
How Novamex Quenched America's Thirst With Radio Learn how a traditionally Mexican soft drink brand is making the translation to American consumers through partnerships with radio to build brand awareness and capture the general market. Download the pdf	12/6/2011	Multicultural advertising
Refreshing the World: Coca-Cola and Radio A look at how the beverage icon used radio advertising from its earliest days of variety shows to the 2010 World Soccer campaign. Learn more	11/6/2011	Radio effectiveness
Multicultural Radio’s Role in the 2011 Chicago Mayoral Election Review how major candidates in the Chicago Mayoral Election utilized Urban and Spanish Language radio to reach local voters. Download the pdf	7/27/2011	Political
US Marines Partner with Radio to Create Appealing and Effective Campaigns Targeting Young Men Explore how a local U.S. Marines’ recruiting station successfully took advantage of radio’s relationship with its audience through event marketing. Download the pdf	5/15/2011	Radio effectiveness
The Midas Touch for Your Brand: How Midas Used Network Radio to Target Locally Uncover techniques a major auto aftermarket brand used to successfully switch from network TV to network radio. Download the pdf	9/7/11	Radio Effectiveness, Network Radio

Radio Insights

Title	Date	Category
The Parental “Taxi Service” Drives Shared Listening With Kids—Weekday Listening Click on the image at left to enlarge it.	4/28/2011	Youth
The Parental “Taxi Service” Drives Shared Listening With Kids—Weekend Listening Click on the image at left to enlarge it.	4/28/2011	Youth
Local Auto Dealer Radio Ad Spending on the Rise Click on the image at left to enlarge it.	5/10/2011	Ad Trends
Radio Listening Spikes in Aftermath of Japan Quake Click on the image at left to enlarge it.	5/15/2011	Radio in times of crisis
Radio Keeps the Community Connected in Times of Crisis—St. Louis Tornado Alert Click on the image at left to enlarge it.	5/15/2011	Radio in times of crisis
A Look at Listening for Favorite Stations Reveals Radio’s Loyalty Click on the image at left to enlarge it.	8/9/2011	Radio’s Influence

Presentations and Brochures

Title	Date	Category
A Commitment to Radio A compilation of advertiser success stories that demonstrates why radio works for advertisers. Download the pdf	5/4/2012	Radio effectiveness, Multicultural, Social, Network Radio
Radio Today by the Numbers A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. See the numbers. Register for Training Session—Agency Register for a Training Session—Radio	5/11/12	Radio Planning and Buying
Radio On Air, Online and On Target Learn about radio’s current and future capabilities on air and online, and how it continues to be on target in reaching consumers. Download the Presentation pdf. Register for Training Session—Agency Register for a Training Session—Radio	8/1/11	Radio Planning and Buying

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Title

Date

A Commitment to Radio

A compilation of advertiser success stories that demonstrates why radio works for advertisers.

Download the pdf

5/4/2012

Radio effectiveness, Multicultural, Social, Network Radio

Radio Today by the Numbers

A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. See the numbers.

5/11/12

Radio Planning and Buying

Radio On Air, Online and On Target

Learn about radio’s current and future capabilities on air and online, and how it continues to be on target in reaching consumers. Download the Presentation pdf.

8/1/11

Radio Planning and Buying

Back to Radio Today

Radio Today Insights Library

Advertiser Case Studies

Cricket Buzzes With Radio and Social Media

How Novamex Quenched America's Thirst With Radio

Refreshing the World: Coca-Cola and Radio

Multicultural Radio’s Role in the 2011 Chicago Mayoral Election

US Marines Partner with Radio to Create Appealing and Effective Campaigns Targeting Young Men

The Midas Touch for Your Brand: How Midas Used Network Radio to Target Locally

Radio Insights

The Parental “Taxi Service” Drives Shared Listening With Kids—Weekday Listening

The Parental “Taxi Service” Drives Shared Listening With Kids—Weekend Listening

Local Auto Dealer Radio Ad Spending on the Rise

Radio Listening Spikes in Aftermath of Japan Quake

Radio Keeps the Community Connected in Times of Crisis—St. Louis Tornado Alert

A Look at Listening for Favorite Stations Reveals Radio’s Loyalty

Presentations and Brochures

A Commitment to Radio

Radio Today by the Numbers

Radio On Air, Online and On Target