Radio Today

Arbitron Radio Today insights offer reviews on radio-listening trends and provide timely updates into how radio reaches American consumers.

Featured Insight

Five Winning Strategies for Digital Advertising

Learn how one advertiser took advantage of radio’s loyal listeners online with a digital-only campaign.

Radio Today by the Numbers

A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers' lives.

Six Flags and Radio: In-Depth Analysis, Flawless Execution

Learn how the use of PPM radio data in a marketing mix model led to record ticket sales and revenue for Six Flags.

Speaking the Language of Diversity:
AT&T and Radio

Learn how AT&T builds cultural connections with outreach anchored by radio.

Insights Library

The Radio Today Insights Library is your source for case studies, stats, articles and more about radio’s power to reach and influence Americans. Get Your Radio Today Insights Now!

Newest Insight

Five Winning Strategies for Digital Advertising

Learn how one advertiser took advantage of radio’s loyal listeners online with a digital-only campaign.

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Radio Today Report Series

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Radio Today 2013

Radio Today 2013 showcases the enduring relationship between radio and consumers across the U.S.

Download the Executive Summary.

Radio Today 2013 Cover